Specialist Equine SEO Marketing Services

A specialist business needs the support of a specialist marketing company who understand the nature of what you do.

Our understanding of the equine industry allows us to quickly help you with an expertise that a general search engine optimisation and marketing company simply cannot.

Whether you are an equine vet, farrier, tack shop, horse transport company, horse farm realtor, or any other type of business, service or charity related to horses, we can help you connect with more people.

The equine marketing services we currently offer are:logo

  • Search Engine Optimisation (SEO)
  • Local SEO
  • Pay Per Click (PPC) advertising management
  • Equine Website Design

Rank Higher With A Specialist Equine SEO Service

Although you might get some traffic from Google, the chances are that your website is not ranking as highly as it could.

You could be missing out on dozens of targeted visitors every single day. This could mean hundreds, or thousands in lost sales to other websites.

The way to maximise interested visitors is to make sure that your website is optimised for keywords people are searching for.

Take a look at these figures for a typical first page of Google search result:

Ranking position 1:35%

Ranking position 2: 15%

Ranking position 3: 11%

Ranking positions 4-10: 39%

So for example, if you were to be ranked number one for the search term “horses for sale in Los Angeles”, which gets 200 traffic a month, you would receive approximiately 70 traffic a month to your website.

Our experienced SEO team can help you achieve high search engine rankings by analysing your current website, making changes, and then optimising using the following principles:


  1. Undertaking keyword research to determine best equine-related search terms to target
  2. Utilise competitor analysis to look for threats and opportunities
  3. Conduct an intelligent on-site optimisation process to maximise site potential
  4. Undertake off-site optimisation in the form of marketing and link building

Harness The Power Of Local SEO For Your Equine Business

If your business mainly targets your local area, or a specific geographical area, then your search engine optimisation needs to be more localised.

Using the same principles as for general SEO, we can really help you to rank more highly on Google both in organic search, and in business and map searches.

By doing this it is possible to rank highly for even generic search terms that Google understands, such as “tack shops near me”.

Our detailed local SEO services cover the following areas:

  • Optimising a website for local search terms
  • Off-site marketing and link building using local search terms and websites
  • Building local citations through mentioning your brand on relevant websites
  • Ensuring your business is present on Google maps and Google business pages

Who Are We

Here at Tynings Equine Marketing we are passionate about the equine industry and that is why we only work with business’s in the equestrian market.


All of the Tynings marketing team come from an equine background and therefore know exactly what it takes to get your business in front of the right potential customers and increase your online presence.

Find Out More

Get Targeted Visitors Using PPC Advertising


The harsh truth is that building organic search engine rankings through search engine optimisation can take time.

You simply cannot expect overnight success, sometimes it can take six months or more to see results.

And although social media marketing is more instant, nurturing and increasing following without hitting people with marketing materials rather than useful information, and switching them off, again takes time.

So, if you want an instant hit of targeted visitors to your website, then pay per click advertising is the way forward.

With PPC advertising, you only pay when somebody clicks on an advertising link to actually visit your website.

Using a popular and safe advertising platform, such as Google Adwords, can quickly bring good quality traffic, sometimes in a matter of hours.

A PPC advertising campaign can cost far less than you think, and even a budget aa small as $100 could bring several hundred clicks and improve sales to your website.

Contact us today to find out how we can help you get the most out of your advertising budget.

Specialist Equine Website Design At An Affordable Price

It doesn’t matter how good your business is in terms of products and value for money, if your website is poor then people will not buy from you.

A professionally designed website that is easy to use and visually represents your brand and industry, can really make the difference between success and failure.

The better the website, the higher your conversion rates will be.

And when it comes to social media marketing, or pay per click advertising, having well designed and highly targeted specialist landing pages linking to that content can encourage potential customers on their journey to a sale.

Whether we build your website from scratch, or helped to redefine your existing website, our team will ensure that all the key areas for online sales conversion success are covered:

  • On-site SEO optimisation
  • Use of SSL certificates for security and reinsurance in using online shopping carts
  • Advice and action on server and website Security
  • Clean, simple designs that utilise the latest web standards
  • A responsive -design website that works brilliantly on the laptop, desktop, phone or tablet

Take The Next Step With Your Equine Business Today

Contact us today for a no obligation chat on how we can help you to develop a fully rounded marketing strategy that is built on the pillars of PPC, SMM and SEO.

And don’t worry if you are not technically minded. We speak real English, not jargon, and always work hard to make sure that both clients and potential clients are always fully informed, and fully understand what we are proposing.

You can also trust us to be upfront about costs, provide references, and we will always ensure that comparative before and after data is available and explained, so that you can be reassured we are providing great value for money.


Will and his team at Tynings Equine Marketing are wonderful to work with. They are truly experts in their field and have helped us significantly enhance our internet presence, attain a higher google ranking and reduce the load time for our website substantially. We are incredibly grateful for all of your help and look very much forward to working with you going forward.

Grace de la Gueronniere

CEO, The Sport Horse Research Foundation

Thanks to Tynings Equine Marketing I am now ranking on the first page of google for my top selling keywords. I noticed a 500% increase in traffic to my website within the first month! I look forward to continuing to work with Tynings Equine Marketing.

Dr. Travis Laas

Laas Equestrian Real Estate